About Alama Documentation: who is Lucette Hogg

My story

Hi! I'm Lucette and I love getting people organised and clearing up their headspace. I have a curious and collaborative personality and will hunt out the right solution for your unique situation.

I started Alama Documentation in 2002 in Wellington New Zealand, focusing on technical writing and business analyst services. I learnt to write simple, clear documentation by studying Information Mapping and working for lots of government and corporate clients. Call centres. IT teams. HR departments. I'm a big fan of plain language. I've got certificates in business writing, accessible content, web writing and social media writing.

I became interested in NZ small business because of a consulting engineering firm that I was a part owner of. I became passionate about the immediacy of the problems faced and the unique solutions required.

Small businesses don't have the resources that large businesses do. Team this with the large number of tools available with the apps developed over the last ten years... Finding the right solution has become quite overwhelming to a lot of business owners.

Luckily I'm good at finding out stuff. To prove this I put myself through a PhD at Lincoln University. It was about sheep. On a really obscure topic. But this just goes to show I can figure things out. Imagine what I could figure out for YOU!

I now live in Christchurch with an engineer, two teens and 3 cats. Don't let that location stop you though. The internet and air travel are wonderful innovations. If there's sufficient work I'll come to you to kickstart the project and then we'll figure it out from there.

Leverage your knowledge

Me!

Team work is good

While I will take full ownership of our project if required, the best results are achieved in a team environment.

This is because what might seem obvious to you may not be obvious to your team (or me). So I like talking to everyone who will interact with my documentation. That way I can build something that works and is going to last the distance.

It is not rocket science, but do you have the time?

What I do is simple. Really. YOU could do it. But it's only simple if you do a lot of it. So what's the best use of you? Documentation? Or focusing on your core business and telling me how you intend to make it better?

I'll give you something that you can maintain yourself

Sorry, but your documents will never be finished. They will need updating continually. You can ask me to do it. But I will make sure that I leave you with something that you or your team can update yourself. It will be either a document done in Word or something stored in the Cloud. Lets talk. So many options.